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Nool brand assets

Logos, icons, colours and the rules for using them. Download the full kit (SVG, PNG, PDF and EPS) from https://www.nool.dev/brand/nool-brand-kit.zip.

  • Long logo (the full "nool" wordmark): website headers and footers, landing pages, press, decks and banners. If unsure, use this one.
  • Short logo (the knotted "n"): favicons, app icons, social avatars and spaces that are square or under about 80 px wide.
  • Use the Light colourway (Nool Indigo #1A097F) on light backgrounds and the Two-tone colourway (knot in Rope #F8B07F, word in white) on dark ones. Use the Dark colourway (Lavender #A99CFF) where the logo has to be one colour on a dark background.

Files

Long logo: /brand/logo-long/svg/nool-logo-long-light.svg and, for dark backgrounds, nool-logo-long-two-tone.svg, with PNGs at 1000, 2000 and 4000 px wide in /brand/logo-long/png/ and PDF and EPS in /brand/logo-long/print/. Short logo: /brand/logo-short/ in the same layout. App icons: /brand/app-icon/. Social avatars, Open Graph images and cover banners: /brand/social/. Every logo comes in light, light-gradient, two-tone, dark, dark-gradient, black and white.

Colours

Use only these colours with the logos. Nool Indigo #1A097F is the logo colour on light backgrounds and, on dark backgrounds, the two-tone logo puts the knot in Rope #F8B07F and the word in white; Lavender #A99CFF is the one-colour logo on dark backgrounds. Nool Violet #2805B5 and Nool Sky #3FB4FF are the two ends of the logo gradient. Ink #0A0A0A and Paper #F7F6F2 are the dark and light background colours.

Rules

Leave clear space of at least a quarter of the logo's height on every side. Keep the long logo at least 80 px (20 mm) wide and the short logo at least 16 px (8 mm). Don't stretch, rotate, outline, add shadows or recolour outside the palette, and don't put Nool Indigo on a dark background. Don't place the short and long logos side by side. Write the name as "Nool" in running text. Questions: help@nool.dev.